The Moment AI Search Officially Became a Performance Channel The shift just happened. OpenAI has now introduced cost-per-click (CPC) advertising inside ChatGPT, marking a major
For years, marketers have debated whether AI search would actually drive real business outcomes. Now we have data. A new study analyzing nearly 20 million
Search didn’t evolve. It broke. For decades, digital marketing revolved around one core idea: rank higher, get more clicks, drive more traffic. That model is
As AI search engines like ChatGPT, Perplexity, Google’s AI Overviews, and Claude reshape how people discover information, one strategic question rises above the noise: Where
In 2026, consumer behavior has shifted — and digital marketers need to shift with it. Gone are the days when Google was the unquestioned starting
Artificial intelligence has already transformed how brands connect with customers — from search to personalization to creative generation. Now, OpenAI is taking another bold step:
