In digital marketing, lead magnets are best for for gaining a prospect’s contact information. Lead magnets can take a lot of time and energy to produce.
In this article, I’ll reveal 6 different lead magnets you can create today by repurposing content you already have.
1. The Checklist
Instructional blog posts can be turned into Checklists — and they couldn’t be easier to create. Just take your blog post and simplify it into a series of bullet points. Next, remove any points that don’t contain actionable advice. Split the list into several numbered steps to make the outcome more achievable.
Bonus points if you offer the Checklist in a printable format so people can physically tick-off each item on the list as they complete it.
2. The Case Study
Case studies demonstrate successes and can move a prospect to take action. If you have a case study or interview clip that spotlights a real customer you’ve worked with, package this content into a written case study that expands on the need the client came in with and the metrics of their success. Then, gate this case study behind a form that website visitors can fill out with their name and email address to access the study.
Keep in mind you’ll need approval from your customer to create a case study. Its a great lead magnet to show success and social proof.
3. The Mini eBook
The mini eBook is terrific when you have a series of blog posts about a related subject. The mini eBook is works because you’re making the lives of your website visitors easier — which should be the goal of any lead magnet you create. Rather than asking them to find all this content one article at a time, you’re packaging it up into a convenient bundle that they can keep and refer back to.
The most successful lead magnets offer an irresistible and instant reward to your visitors, and the mini eBook checks off that box.
4. The Ultimate Guide
If you’re in an industry space that is well established, it can be hard to come up with original content. Sometimes other people have covered a subject in such detail that it’s almost impossible to add extra value. In this situation, I’d recommend producing an Ultimate Guide.
An Ultimate Guide is a comprehensive collection of the best articles about a particular subject. The main difference between this and a mini eBook? You’re not recycling posts from your own blog; you’re linking directly to other sites. Be sure to include a link back to the original article.
5. The Cheat Sheet
If your blog post is long and complicated topic, it would be a good idea to offer visitors a one-page cheat sheet that they can refer back to. This could be a brief summary of some key points or a glossary of terms.
This cheat sheet download takes the pressure off visitors so they don’t have to memorize or find your information for later. It compels visitors to opt-in to your list though which is the ultimate goal.
6. The Secret CTA
This secret CTA — call-to-action is terrific because it gets the prospects curious.
An example:
Want to know the email subject I used to get Neil Patel’s attention?
(Click here to get it).
Try to find a recognizable industry source. Your prospects will be clamoring to know.
There you have it, six ways to recycle your existing content into lead generating assets. You already have the content — all you have to do is implement lead magnets and an email campaign that gets them into your contact database.
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