Home / Marketing Services / Generative Engine Optimization (GEO)
Search is changing fast. Today’s discovery happens on platforms like ChatGPT, Perplexity, Claude, and Google AI Overviews. AI-driven search is the new frontier. If your business isn’t optimized for GEO, your competitors are already ahead.
GEO is the next evolution in getting found online:
– 72% of people trust AI-generated answers as much as traditional search.
– 47% of Google searches now show AI Overview snippets at the top.
– These snippets are trained on your content – don’t let them steal your traffic.
We help you get featured in those AI Overviews and boost conversion rates with qualified traffic.
Unlike Google’s crawling, we build and maintain a data pipeline into the LLM models, so your link shows up as a potential citation. It’s not guaranteed – but it works for most of our clients
Understand how AI search talks about your brand, track where you rank against competitors, and get actionable insights to improve your visibility across ChatGPT, Perplexity, Claude, and Google AI Overviews.
Break down visits by platform and track changes over time.
Due to the probabilistic nature of AI, we can’t:
– Guarantee every query will surface your link
– Ensure top placement for very broad topics (e.g., “life insurance”)
But we maximize your visibility where it counts – in front of ready-to-buy customers.
According to Forrester’s 2024 Buyers’ Journey Survey, 89% of B2B buyers have adopted generative AI tools, utilizing them as a top source of self-guided information in every phase of their buying process.
Nearly 65% of Google searches end without a website click. Buyers get what they need straight from an AI summary or snippet. If your brand’s insight isn’t part of that AI-generated answer, you don’t exist to that prospect.
Start driving traffic from ChatGPT, Perplexity, Claude, and Google AI Overviews.
We already have an SEO agency/in-house team. Do we still need GEO?
Generative Engine Optimization (GEO) is focused on getting your content referenced or recommended by AI systems, such as ChatGPT, Google’s AI Overviews, Perplexity, or other generative AI tools — instead of just traditional search engines like Google or Bing.
PlayMakersX isn’t here to replace your SEO efforts, but to augment and accelerate them. We’ll work alongside your team (or agency), bringing specialized GEO knowledge and execution.
In fact, many of our clients’ SEO teams love that we handle the AI-specific pieces, freeing them to focus on traditional SEO without worry. We integrate with your existing marketing efforts seamlessly. Consider us your “AI search SWAT team.”
You’ll start seeing early indicators within the first 6-8 weeks. For example, improved scores on your AI Visibility Audit, or initial instances of your content getting cited by AI answers.
Significant results (like noticeable traffic from AI platforms, or your brand being commonly mentioned by ChatGPT for certain queries) typically build over a few months. Remember, we’re essentially doing in months what many firms took years to do in SEO.
The AI search landscape IS evolving every day, and it’s our job to stay ahead of it on your behalf. We keep a pulse on every update. Be it new AI tools emerging, changes in how Google’s SGE displays results, or shifts in OpenAI’s content preferences. When something changes, we adapt our strategy immediately.
Consider PlayMakersX your GEO partner for AI Search marketing. As long as buyers use AI to find information, there will be a need for GEO. If anything, that need will increase as the tech matures.
We offer flexible, client-friendly terms. PlayMakersX is a monthly service and you can cancel anytime with 30 days’ notice (though we suspect you won’t want to!).
Very little. We designed PlayMakersX as a done-for-you solution.
Once we kick off, our team will request some initial access to your site’s analytics and search console (to benchmark things), and any existing content repositories or brand guidelines you have. We’ll also do a short onboarding call to deeply understand your product, target audience, and unique value proposition. This helps us create spot-on content in your brand voice.
After that, you can be as hands-on or hands-off as you want. We handle the heavy lifting: audits, strategy, content creation, technical tweaks, outreach, etc. We’ll keep you updated regularly and loop you in for approvals or insights as needed.
PlayMakersX Digital Marketing has helped hundreds of businesses of all sizes and levels of sophistication use great marketing to grow traffic, leads, and sales. PlayMakersX is your one-stop resource for all things digital marketing. PlayMakersX is experienced in a variety of industries and markets.
Let PlayMakersX put your brand at the forefront of the AI search.
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