Google’s AI Overviews are changing search results by providing concise, AI-generated summaries at the top of the search page where users can further engage – taking their eyes away from other high-ranking results down the page. For small and medium-sized businesses, especially those in B2B marketing, appearing in these overviews can significantly boost visibility, credibility, and traffic. But how can you magically appear in them? It’s not all that difficult.

At PlayMakersX, we help SMBs elevate their content strategy to meet the evolving standards of search, ensuring your content is not only found but featured. Let’s talk about how you can get your content featured by following an easily-repeatable strategy.

Understanding Google’s AI Overviews

Google’s AI Overviews prioritize content that delivers clear, authoritative answers to user queries. They pull information from high-ranking pages, structured data, and reliable sources to generate digestible summaries. This feature is especially prominent for complex search queries where users seek quick, comprehensive answers. Appearing in an AI Overview can drive top-of-funnel awareness, showcase your authority, and position your business as a thought leader in your space.

7 Strategies to Optimize Content for AI Overviews

1. Build a Strong SEO Foundation

Your content must be accessible and indexable by Google to even be considered. Start by conducting a technical SEO audit, resolving crawl errors, and ensuring your site is optimized for both desktop and mobile. Submit an XML sitemap through Google Search Console to help Google index your content faster and more accurately. PlayMakersX assists our clients with ongoing SEO audits, performance tracking, and technical cleanups to ensure long-term visibility. Learn more about our SEO services here.

2. Follow E-E-A-T Principles

Google emphasizes Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) as ranking factors. Meeting these standards includes:

• • Including author bios with relevant experience and credentials.

• • Linking to reputable external sources to reinforce your claims.

• • Regularly updating content to reflect current trends and accurate data.

• • Featuring real customer testimonials or case studies.

PlayMakersX works closely with clients to showcase their expertise through expert-led content and strategic on-site trust signals.

3. Structure Content to Be Scanned, Not Studied

AI algorithms, much like human users, prefer content that is well-organized and easy to scan. Break information into digestible sections with short paragraphs (2-3 sentences), bullet points, and clear subheadings (H1-H6). Creating content outlines before drafting also improves flow and readability. We design content frameworks for our clients that prioritize scannability and clarity to align with both user behavior and search engine criteria.

4. Deliver Answers Up Front

Google’s AI is designed to pull direct answers to user queries. Placing these answers within the first few paragraphs increases your chances of being featured. Start your content with a concise summary, definition, or solution. This format is especially effective for answering “what,” “how,” and “why” questions.

5. Optimize Existing High-Ranking Pages

AI Overviews often source information from pages that are already performing well organically. To capitalize on this, identify your top-performing content in Google Analytics and Search Console, then:

• • Update pages with brief summaries and highlighted answers.

• • Implement schema markup to clarify content purpose.

• • Improve technical performance like page speed and mobile usability.

PlayMakersX provides content refresh services and on-page SEO enhancements to help your top pages maintain and grow their authority.

6. Incorporate Schema Markup

Schema markup is a form of structured data that helps search engines understand the content on your page. Implement schema for FAQs, articles, products, services, and reviews where applicable. This can increase your eligibility for rich snippets and AI summaries.

For B2B businesses, schema can highlight business offerings, contact information, and customer reviews—further establishing trust. Our team integrates advanced schema strategies tailored to each client’s content type and business goals.

7. Include Visual Elements

While Google increasingly values text-based content, it also prioritizes multimedia that enhances comprehension. Use images, infographics, charts, and videos to support your content. Don’t forget to add descriptive alt text for all visuals. These elements not only improve accessibility but also enrich user experience—a key metric for AI algorithms.

PlayMakersX includes custom visuals, charts, and branded infographics in our content packages, helping clients stand out visually in competitive search landscapes.

Additional Tactics for B2B Marketing Success

Leverage Unique Insights

AI thrives on fresh perspectives. Share proprietary data, survey results, firsthand experiences, or niche-specific case studies to make your content more valuable and difficult to replicate. Google rewards original insights that demonstrate real-world application and industry authority.

Diversify Traffic Sources

While SEO is crucial, relying solely on organic traffic can be risky, especially as AI Overviews reduce click-through rates. Build a content distribution plan that includes:

• • Targeted email marketing campaigns.

• • Strategic LinkedIn and social media promotion.

• • Contributions to online forums and niche communities.

PlayMakersX builds multi-channel content plans for clients that amplify reach, reduce dependency on a single traffic source, and improve ROI across all digital channels.

Create Evergreen Content

Focus on high-value content formats that remain relevant over time. This includes how-to guides, process explainers, and industry best practices. Evergreen content continues to accumulate backlinks and traffic long after publishing, increasing the likelihood of appearing in AI-generated summaries. We can help your team create content that converts!

Use Targeted Keywords

Keyword optimization is still a foundational component of SEO success. Use tools like SEMrush, Ahrefs, or Google’s Keyword Planner to identify keywords that align with your audience’s pain points and common queries.

At PlayMakersX, we build keyword strategies around real-world search behavior and map them to the buyer’s journey—ensuring content is both relevant and revenue-driven.

Why Video Content Still Matters

While this guide emphasizes optimizing text content, video continues to play a powerful role in Google’s AI Overviews. Instructional videos, tutorials, and product demonstrations frequently appear in AI-generated answers because they offer a high-value, engaging way to explain complex topics.

Adding short videos to your blog content or landing pages can increase time on page and decrease bounce rates—two behavioral signals that influence ranking. PlayMakersX produces high-quality explainer videos and product showcases tailored to B2B audiences, ensuring your video content is just as optimized as your text.

It’s Time to Get Ahead with Smarter Content and Smarter Strategy

As Google’s AI Overviews continue to reshape the search landscape, the businesses that rise to the top won’t just be those with the most content—they’ll be the ones with the right content. That means content that’s built on trust, optimized for both AI and human readers, and strategically aligned with your growth goals.

At PlayMakersX, we don’t just market—we craft strategies that drive real, measurable business growth. Whether you’re a B2B company looking to expand your reach or an eCommerce brand aiming for higher conversions, our expertise ensures your business stands out in a crowded marketplace. From SEO and content creation to paid media and LinkedIn outreach, we build data-driven marketing systems that attract, convert, and scale.

You need more than clicks—you need results. You need more visibility, more leads, and more revenue. That’s where we come in.

Let’s build your next big win—connect with PlayMakersX today and get a custom strategy designed to maximize your impact.